Mexican food chain Taco Bell will begin a new venture in travel and hospitality with its newest hotel and resort in Palm Springs, California.

Dedicated to super fans of the food chain, the brand is offering Taco Bell-themed weddings and apparels in ‘The Bell’.

In the news release of Taco Bell last Thursday, May 16, it is stated that “Everything from guest rooms to breakfast and poolside cocktails will be infused with a Taco Bell twist, making this the flavor-filled getaway of 2019.”

The brand’s Chief Global Officer Marisa Thalberg said that creating the newest hotel is part of the brand’s initiative to food innovation and for fans to enjoy a new experience.

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The Bell stands to be the biggest expression of the Taco Bell lifestyle to date. It will be fun, colorful, flavorful and filled with more than what our fans might expect.”

Reservations will start in June, however, guests can officially stay at The Bell on Aug 9.

What people can expect in this newest hotel is the gift shop with exclusive Taco Bell-themed merchandise and a salon that offers Taco Bell-inspired nail art and styling services.

Giant Fast Food Chains in America

Americans are known to be fans of fast foods. In fact, according to Statista, the fast food industry is now worth more than $198.9 billion. It is also expected that these numbers will increase by 223 billion come 2022.

Taco Bell is among the giant food chains that have a big share in this success. In the United States, the brand even outranked Burger King in the fourth spot of the US Largest Chain.

The fast-food chain is not only famous in America but also around the world. For over 30 countries, there are more than 500 Taco Bell restaurants operating.

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