It is undeniable that people around the world are fascinated with vehicles, sports cars in particular. Perhaps the abundance of action films and other similar genres contributed to the popularity of these vehicles.
Enter financial technology start-up Rally Rd. This company allows vehicle enthusiasts to invest in some of their rare offerings without the hefty price tag.
What Rally Rd. Offers
Rally Rd is a financial technology company which provides investors access to luxury cars. To do this, they allow investors to purchase shares from timeless pieces under their care, including Lamborghinis, Porsches, Ferraris, and many other classic vehicles. According to Javier E. David of CNBC, what Rally Rd. is doing is allowing investors to enjoy a sense of ownership without having to maintain their assets, not when the price of a single car can go over a month – or a year’s – worth of rent.
Opening a New Store
To start the year with a bang, the company recently opened a new store in Manhattan on the 17th of January 2019. Their store opening featured a much coveted and prized possession: the 1980 Lamborghini Countach. A share of this vehicle is priced at $127 a pop. The new headquarters is meant to be a reminder to investors that they are indeed investing in something real.
Hannah Elliott of Bloomberg states that the company usually provides between 2,000 to 5,000 equity shares to be purchased, ranging from $7 to $245 depending on the type of vehicle.