Financial technology company offering wealth management solutions Ikigai has announced Tuesday, March 16, 2021, that it had successfully launched its services in the United Kingdom. Ikigai is a fintech company based in London looking to challenge the current players in the industry.
Ikigai is a digital banking firm that offers wealth management services. This provides its customers and clientele with access to tools and services that allow them to save and invest in an array of portfolios, dabble in asset allocation with the help of BlackRock, and many others.
The company was founded by Maurizio Kaiser and Edgar de Picciotto, both former executives of McKinsey. According to AltFi, Ikigai currently has partnerships with Railsbank and Wealth Kernel after raising £2 million in a pre-seed funding round.
In a statement, Kaiser said that “Ikigai is about empowering people, aligning their finances with their sense of self and purpose.”
In addition, the co-founder of the company also continued to say, “Technological advancement has touched nearly every aspect of our lives. But when it comes to wealth, incumbents and challengers keep chasing the same audience with their one-size-fits-all offerings. It doesn’t make sense. There’s a growing number of young and affluent people who are currently overlooked by banks of all sizes and platforms.”
According to Tech Crunch, the company aims to work with a younger range of clientele, particularly those in their late 20s or 30s.
Following its launch in the UK, the company is looking to offer a number of wealth and financial services to its customers, including a subscription service valued at £10 every month. This gives clients access to a relationship manager.
Apart from a wealth fund manager, the digital banking slash wealth management company will also give its customers a saving and spending account, both of which could be accessed and controlled by users themselves from the app. The app is currently available on the App Store for iOS users.