World’s biggest multi-tech company Google announced last Tuesday, May 7, a new line of smartphones that the company will release.
In the move to introduce Pixel brand, Google introduces Pixel 3a and Pixel 3a XL that costs £399 and £469 respectively.
Last year, Google released the Pixel 3 originals but sales aren’t that good. Besides the price, high competition is another reason why this line isn’t selling like pancakes.
The new versions, which are half the price of the original series, have the same features including OLD display technology, Night Sight facility and AI tech to enhance images in low-light conditions. However, there are still changes that are noticeable to the new series. One, it only has a single selfie camera and it doesn’t allow wireless charging. For the frame and body, the Pixel 3a and Pixel 3a XL are made of plastic, while in the original series, the body is made of metal and glass.
Besides these changes, the new series has several other features like the face recognition technology, ability to control music and other software with hand gestures and automatic framing facility.
Google’s Chief for Product Division Mario Queiroz said in an interview with BBC that the reason for launching new Pixel smartphones is to ‘get it into the hands of more people’. “We wanted to bring a true Pixel experience to this price point.”
Queiroz added, “Most phones in this general price range are phones from last year or from two years ago, or they are phones that are specced very differently and even have different brands.”
Meanwhile, privacy concerns are also resurfacing with Facebook and Amazon’s television set. Google clarifies that small green light will signal if the footage is being recorded.
“Footage from that Nest cam will not be used or reviewed,” clarifies Google product manager.